Charla Profile Pic Charla Signature

Hi, I'm Charla.

Founder and designer of some of the most beloved and luxurious skincare products you’ve probably not yet heard of. The journey to getting here has been truly remarkable—including its odyssey moments—and I am grateful. Please join me on what continues to be the kind of journey that makes my soul sit back and wonder how I got over.

It started with a creative impulse to reimagine eu2be, my award-winning skincare brand two years ago, and what followed has been an excavation process with both uncertainty and confidence.

These uncertain times we are living in have been beset by unprecedented supply chain woes resulting in delays to our repackaging ambitions.

In the meantime, we have a limited supply in stock, and you can still shop your favorite eu2be products on our legacy website—but please excuse our temporary awkwardness.

The good news is that things are finally moving forward. Your patience and support are greatly appreciated, as an exciting new journey awaits:

  • An artful philosophy from our very beginnings has culminated in eu2be’s lead corporate sponsorship of the Institute of Contemporary Art, ICA Boston’s commission of acclaimed artist Simone Leigh’s exhibition at the 59th Venice Biennale US Pavilion. Leigh is the first African American woman to receive the honor in the Biennale’s 125-year history.

  • Rare skincare treasures comprised of proprietary blends of formidably rich natural carrier oils in our new, reimagined packaging.

  • Real experiences, people, and stories that illuminate the necessity of beauty and wellness in our lives.

It’s not that the world needs more skincare products. It’s just that we live in a culture in which appearances not only dominate perception but assign intrinsic value to what is being seen.

Skin is the grand theater of the almighty gaze. So if you’re curious about how to get healthy skin that glimmers with lasting beauty—no matter its age, lines, spots, or marks—join the journey.

With gratitude,

Charla Signature

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our products


Uncommonly substantial with rare blends of hardworking, time-tested carrier oils, eu2be’s elegant skincare products are made with a hint of sandalwood and earthy accord scent for all bodies and skin types.

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our stories


Founded in 2015 by Charla Jones, eu2be is a collection of award-winning skincare products to honor the body’s natural beauty and intelligence by transforming the skincare experience.

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our philosophy


Our brand’s connection to the arts traces back to our commitment to craft and beauty in the world. Inspired by how the arts move us from the inside out, eu2be is dedicated to elevating creativity as a powerful tool for living an expanded life.

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Our skin has always protected us and evolved with us over time. It is the very manifestation of change. Which is why we use skincare as a way of seeing and noticing our real selves. Our most authentic, flawed, and beautiful selves. Because that is true wealth.



There is value in labor and hard work, and it’s a fact that self care and the arts are not without hard work—they are the result of it. Just as our carrier oils put in the work to keep our skin nourished and healthy, art does its work in helping us navigate the world and cultivate our souls.